# RunYourGTM — Marketing Systems for Companies to Scale

> 28 marketing systems built across a 15-year operator career.

We build the marketing systems your company needs to scale. Narrative, campaigns, and the systems (with AI agents) that turn attention into revenue — designed, deployed, and run for you.

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## 01. The Operating Belief

Marketing agencies bolted AI onto their pitch decks. We rebuilt the entire growth engine around it.

Traditional marketing models fail high-growth companies in predictable ways:
- **Agencies** sell pre-packaged deliverables and vanity metrics, staffed by junior account managers learning on your dime.
- **Consultants** produce multi-slide strategy decks that leave the difficult execution on the founder's shoulders.
- **Full-Time Hires** require months of recruiting, substantial fixed overhead, and are limited by one person's individual skill ceiling.

We operate differently: we diagnose what is broken first, prescribe only the necessary architecture, and actively run the execution.

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## 02. The System

Every business needs attention, conversion, and closed-loop measurement. We deliver this through three clear engagement formats:

### The Sprint
- **Focus**: Rapid diagnostic, system audit, and architectural blueprint (2 to 3 weeks).
- **Scope**: We audit your analytics, CRM, sales pipeline, ad spend, and positioning. We identify the exact failure points and deliver a complete growth architecture and campaign roadmap. No forced execution lock-in.

### The Deployment
- **Focus**: Full-scale, continuous operation of your marketing system.
- **Scope**: We execute across the entire funnel: crafting high-converting narrative campaigns, driving qualified paid and organic traffic, optimizing web conversion, and engineering automated lifecycle workflows.

### The AI Build
- **Focus**: Bespoke autonomous AI agent systems and data automation.
- **Scope**: We deploy custom AI agents directly into your CRM, email, and Slack to handle automated prospect enrichment, lead triage, real-time alerting, and administrative grunt work.

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## 03. The Toolbox

We build across nine integrated disciplines, tailored to your exact diagnosis:

1. **Positioning & Narrative**: Defining a clear category narrative that enterprise buyers immediately understand.
2. **Paid Search & Social**: Precision campaigns on Google, LinkedIn, and programmatic channels focused purely on revenue pipeline.
3. **Outbound Systems**: Laser-targeted account-based prospect identification and personalized multi-touch outreach.
4. **Content & SEO Architecture**: Technical and strategic content engines built for both prospective buyers and search/AI discovery.
5. **Web & Conversion Engineering**: High-speed, responsive, conversion-focused websites and landing pages built without bloated templates.
6. **Email & Lifecycle Automation**: Triggered nurture sequences, onboarding journeys, and pipeline acceleration workflows.
7. **Analytics & Closed-Loop Attribution**: Server-side telemetry, PostHog event instrumentation, and revenue attribution.
8. **Autonomous AI Multipliers**: Custom LLM agents executing high-volume intelligence and administrative workflows.
9. **RevOps & Sales Enablement**: CRM data integrity, automated lead scoring, and structured sales rep handoffs.

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## 04. The Diagnosis

We diagnose before prescribing. Common symptoms we solve:
- **Traffic without conversions**: We rebuild the messaging architecture and conversion paths.
- **Ad costs rising with declining yield**: We restructure audience segmentation, ad creative, and intent keywords.
- **Leads stalling in the sales cycle**: We implement automated multi-touch enablement and objection-handling sequences.
- **Unclear marketing ROI**: We install multi-touch attribution models to trace every dollar directly to closed revenue.

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## 05. Embedded AI Multipliers

A dedicated fleet of AI agents handles high-volume operational tasks beneath operator supervision:
- **Lead Enrichment**: Continuously researching company firmographics, funding signals, and tech stack details.
- **Pipeline Alerts**: Real-time Slack notifications alerting the team to high-intent account activity.
- **Drafting & Follow-ups**: AI-prepared email responses and outreach drafts ready for 1-click human approval.
- **Data Hygiene**: Automated CRM record cleansing, de-duplication, and stage tracking.

*Nothing ships without operator review and approval.*

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## 06. Selected Wins

Attributed client results across 28 systems built:
- **Virtuit Systems**: Grew from $700k to $8M ARR in 18 months.
- **Apozy**: Repositioned into a priority vertical, leading directly to acquisition.
- **Replicated**: $1.2M in qualified pipeline generated from a single narrative campaign.
- **Nuvolo**: Repositioned from low-ticket utility to enterprise platform.
- **Uniken**: Scaled pipeline from $200k to $2.2M.
- **Siteworx**: Designed the account-based marketing engine behind a $50M Series C round.

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## 07. The Operator

RunYourGTM is founded and operated by **Andrew Ciaccia**. Over a 15-year career, Andrew has built 28 marketing systems across 24 industries. 

We work alongside your existing team to augment capabilities and eliminate operational bottlenecks, providing senior-level execution paired with modern AI leverage.

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## 08. The Filter

### Who this is for:
- B2B software and high-growth companies that demand clear accountability, speed, and real pipeline metrics.
- Founders who appreciate direct truth, fast iteration, and structured systems.

### Who this is not for:
- Organizations looking for 50-page theoretical slide decks without operational execution.
- Teams seeking vanity metrics (impressions, follower counts) detached from revenue outcomes.

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## 09. Get Started

- **Schedule a Call**: [Book a 30-Minute Introduction](https://calendly.com/andrew-runyourgtm/30min)
- **Direct SMS / Call**: [+1 (646) 660-0423](sms:+16466600423)
- **Email**: [contact@runyourgtm.com](mailto:contact@runyourgtm.com)
- **Headquarters**: 100 Genesee Street, Utica, NY 13502
